The Uncommon Guide to Faster Business Growth, Remarkable Success, and Becoming an Industry Leader
Accelerate Growth
Unlock the same strategies used by the fastest-growing companies to double your revenue predictably—without outside funding.
Lead, Don't Manage
Build a self-running business that thrives without you, freeing you to focus on strategy, innovation, and bigger opportunities.
Fortify Your Company
Create scalable products, recurring revenue streams, and bulletproof systems to drive sustainable, unstoppable growth.
Accelerate Growth
Unlock the same strategies used by the fastest-growing companies to double your revenue predictably—without outside funding.
Lead, Don't Manage
Build a self-running business that thrives without you, freeing you to focus on strategy, innovation, and bigger opportunities.
Fortify Your Company
Create scalable products, recurring revenue streams, and bulletproof systems to drive sustainable, unstoppable growth.
Sound familiar?
Have you ever questioned why some businesses continue to grow fast while yours seems to be standing still?
Do you wonder how they maintain consistent and predictable sales?
Are you envious of their sense of control since they didn’t have to sell equity (or their soul to achieve such extraordinary results?)
What We Do
Your key to unlock faster growth and scale
Like their owners, we believe businesses have an innate “growth gene” and should grow naturally. But somewhere along the way, that growth gene gets stifled. Our job is to help you reenergize and revitalize what you are naturally meant to achieve. But it’s not because you can’t do it. It’s because you haven’t yet discovered the right tools and techniques to accelerate your growth.
Indeed, our analysis of the fastest-growing bootstrapped companies in America revealed that the founders were extraordinarily…ordinary!
- They weren’t from top-tier universities.
- Most were first-time founders.
- They didn’t start with or raise buckets of cash.
- They weren’t extraordinarily “lucky.”
However, they did make better decisions and implemented different strategies and frameworks, which enabled them to grow revenues by an average of 169% annually. Without raising external capital to do so.
What We Do
Your key to unlock faster growth and scale
Like their owners, we believe businesses have an innate “growth gene” and should grow naturally. But somewhere along the way, that growth gene gets stifled. Our job is to help you reenergize and revitalize what you are naturally meant to achieve. But it’s not because you can’t do it. It’s because you haven’t yet discovered the right tools and techniques to accelerate your growth.
Indeed, our analysis of the fastest-growing bootstrapped companies in America revealed that the founders were extraordinarily…ordinary!
- They weren’t from top-tier universities.
- Most were first-time founders.
- They didn’t start with or raise buckets of cash.
- They weren’t extraordinarily “lucky.”
However, they did make better decisions and implemented different strategies and frameworks, which enabled them to grow revenues by an average of 169% annually. Without raising external capital to do so.
Optimize and synchronize every part of your business
When we researched the fastest-growing companies in America to better understand how they achieved such incredible success, we dug deep into every aspect of their businesses. Every functional area. Every major step in the process.
Our four Virtuous Functional Capabilities (shown below) provide you with the “what” and the “how” to accelerate your growth by synchronizing all parts of your company to perform at optimal levels. No more generic advice on what you’re supposed to do from the latest guru. We give you the operational tools to make a difference and realize measurable outcomes. We embed Virtuous Functional Capabilities into our Bootscaling program to help you improve and optimize every step in each functional area.
Optimize and synchronize every part of your business
When we researched the fastest-growing companies in America to better understand how they achieved such incredible success, we dug deep into every aspect of their businesses. Every functional area. Every major step in the process.
Our four Virtuous Functional Capabilities (shown below) provide you with the “what” and the “how” to accelerate your growth by synchronizing all parts of your company to perform at optimal levels. No more generic advice on what you’re supposed to do from the latest guru. We give you the operational tools to make a difference and realize measurable outcomes. We embed Virtuous Functional Capabilities into our Bootscaling program to help you improve and optimize every step in each functional area.
Recognized By
The Author
Meet Pete
Pete Martin has worked in sales, operations, and executive management for over twenty-five years, beginning in sales at IBM, executive management at SAP, and then building six of his own companies. He has personally sold over $1 billion of software, services, and technology to global companies and small to medium-sized businesses. Pete started, scaled, and sold four previous companies (car leasing, systems integration consulting, business process outsourcing, and software distribution).
His previous firm was sold to the global auditing giant KPMG. Pete has personally advised hundreds of C-level executives and business owners across twenty-six industries to grow their companies faster, enhance their business operations, improve their financial performance, and exit richer. Pete currently lives in Cleveland, Ohio, and enjoys drumming in a classic rock band.
Our approach
Insight. Creativity. Technology.
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Concept
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Build
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Test
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Don't just take it from us
WHAT TO EXPECT
3 Program Phases
1. Assess and Plan
In the first set of Sprints under Assess and Plan, we’ll benchmark and assess your
financials, operations and cashflow against our database of 70,000 companies and
create a Bootscaling Blueprint and 3 year Action Plan to double your annual growth rate
and valuation.
2. Accelerate Growth
Here, you’ll put your Phase 1 plans into action with a strong focus on customer acquisition. You’ll define your ideal customer and identify the most effective marketing channels for consistent and cost-efficient growth. Once you've nailed lead generation, we'll refine customer conversion to minimize leakage.
3. Sustainable Scale
Here, you’ll add the final building blocks for scaling more profitably and sustainably. Using our Cash Flow Finder optimizer, you’ll unlock up to 33% more cash to reinvest in growth. You’ll also build an operational framework that empowers your team to manage the business, freeing you to focus on strategy, innovation, and expansion.
Phase 1.
Assess and Plan
After this Phase, you will have a clear path and Bootscaling Blueprint to double your annual growth rate and company valuation within at least 3 years.
Phase 2.
Accelerate Growth
After this Phase, you will be able to attract the best and brightest to work for you and create a more predictable customer acquisition program that you can use to scale faster.
Sprint 8:
Crystallize Company Culture
Sprint 9:
Identify Companywide Core Competencies
Sprint 10:
Assess Current Team on Culture + Competencies
Sprint 11:
Perfect the Hiring Process
Sprint 12:
Create Ideal Customer Profile(s) using Jobs to Be Done framework
Sprint 13:
Execute Lighthouse Positioning Workshop
Sprint 14:
Lead Growth Channel Selection
Sprint 15:
Create and Deliver Predictable Customer Acquisition Plan
Phase 3.
Sustainable Scale
After this Phase, you will have developed new recurring revenue streams, more scalable and profitable products or services, and will be working towards a team-managed company.
Sprint 16:
Build 1-3 Year Scaling Up Team Plan
Sprint 17:
Develop Talent Sourcing and Recruiting Processes
Sprint 18:
Implement Team Managed Growth Plan
Sprint 19:
Customer Community Development
Sprint 20:
Product Profit Maximization
Sprint 21:
Customer Fulfillment Mapping
Sprint 22:
De-Risking the Business
Sprint 23:
Consistent and Predictable (CAP) Workshop
Optional Sprints
Help
Frequently Asked Questions
While outcomes vary, many of our clients see measurable improvements in clarity, customer acquisition, and cash flow within the first few months. Some even reach annual revenue targets within a single quarter.
Aha, those programs are exactly why Bootscaling was created. Unlike generic coaching or rigid frameworks, our system is based on a 3-year study of the strategies consistently used by the top 1% fastest-growing bootstrapped companies. This data is further supported by expert coaching, AI-enhanced tools, and a strategic framework that makes things easily digestible.
No. Bootscaling is designed specifically for bootstrapped companies—meaning we show you how to grow using your internal capital, without needing to seek outside funding or give up equity.
The program is intentionally designed to fit into the lives of busy founders. We help you create space, not fill it—by aligning your team, improving systems, and removing inefficiencies so you can work smarter, not harder. As a general guide, expect between 1-2 hours / week, depending on your needs and availability.
Yes! In fact, involving your leadership team will accelerate results by improving alignment and execution. For our One-on-One Coaching, we will involve key team members during certain phases of the program. For our Cohort Program, additional team members are a small incremental additional cost.
No. Even though our contracts run annually, they are cancellable with 30 days with zero penalty. However, we know from experience that if you don’t do the work, you won’t see the results so we hope to earn your trust so that we can improve every aspect of your business. Please note that the 3X guarantee is not valid if contract is cancelled.
We’re so confident in the outcomes we provide, we guarantee them! If you do the work and don’t see at least a 3X return on your investment, simply ask for your money back. Return = increase in business valuation (as measured in Value Builder Score), revenue, profits or cash flow. (Available for the One-on-One Program Only)
Don't Wait.
Schedule your one-on-one confidential and personal Discovery Session
We don’t pay the “fake scarcity” game but we do have a legitimate maximum number of clients we can work with because we go deep with your business, so don’t lose your chance to kickstart your growth. Schedule your Discovery Session now.
We don’t pay the “fake scarcity” game but we do have a legitimate maximum number of clients we can work with because we go deep with your business, so don’t lose your chance to kickstart your growth. Schedule your Discovery Session now.